Wenzel's the Baker
#Wenzdays​

Digital Strategy |  Content Design  |  Data Analysis

Wenzel’s the Baker is a family run bakery with over four decades of experience. Delivering quality products at affordable prices and their focus is delivering them with outstanding customer service. In order to achieve these objectives Wenzel’s invest a great deal of time and money in training, product development, and future design to ensure that they is the best bakery brand around!

Wenzel’s is a fast growth chain with a strong offline community base, however they are not so aligned to engaging with the community online. They we’re not aware of the benefits they could achieve with a clear and detailed digital strategy.
There was initially no social media management, structure or protocols in place for customer liaison.

To begin with we completed an overview of their social media practices, and advised on a new structure. We now support with content curation and campaign design. Our capabilities include analysis of online and offline data to predict trends, consumer behaviours and most importantly add value to both the business and its customers. 

Having been able to devise a cohesive structure within the marketing team, Wenzel’s have been able to refine their outreach and shop launch processes. There is a consistent understanding of what needs to be completed to return on the time spent on social media and of course the reward of building your community online.

Wenzel's The Baker

The Diktion Project
#LetsGetIt

Experiential Event  |  Partnerships  |  Brand awareness

Founded in early 2013, The Diktion Project is a not for profit organisation. Following the passing of Anthony “Diktion” Bayele an aspiring musician, we were inspired to start a project with the ultimate goal of having the widest reaching and positive community impact possible.

We designed a concept with a driving principle to create enrichment opportunities for young people who want to be involved in the creative arts. While doing this the perception challenge was to prove that success is possible by showcasing their work be it musical, artistic, or entrepreneurial young people collaboratively to create a positive impact in their communities.

The Diktion project has an event space and an idea so the complication to overcome was the partnerships in place. The exposure opportunities and pull all those resources together.
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Working with a couple of support pillars at the camden collective we were able to source the type of businesses that would suit the idea of a festival environment the project was looking for. We teamed up with businesses and brands in focus areas to add value to the event experience for both consumers and staff.

Sourcing strategic partnerships through the Diktion Projects event was important in building new relationships, by giving the partners a platform to test out their ideas. Each brand is able to gain exposure and R.O.I, whilst collecting valuable consumer insight data. For event users they are able to meet and interact new with vendors and brands.

thediktionproject.co.uk

Konnecting Experience Group
#DiscoverMore


Understanding  |  Approach  |  Structure

Konnecting experience group are a lifestyle and creative consultancy company. With UK EMA rights to Pouch Nation, they utilise a team of industry specialists to provide growth opportunities in the UK (East Asian origin). Pouch Nation are delivering simple and detailed data analytics for events and experiential marketing campaigns, highlighting a range of consumer behaviours, from consumer spend to product interaction.

The problem is not the product but the market. Due to the ‘reluctant nature’ of UK businesses to dip their toe in the water, initial conversations are being prolonged.

The product itself has buy-in from a quickly growing team of consultants, however with varying industry experience the go to market approach is yet to be defined.

I signed a partnership agreement with Konnecting Experience as brand and events consultant. Working alongside the directors and ground team, we identified the core strengths within business, this allowed us to create a product overview to help us understand the ‘pro’s and con’s’ of the UK and Asian consumer market.

The collaboration within the team enabled us to create a digital strategy to focus on high industry and high audience engagement areas. Which was tied together by a content strategy to maximise and develop the involvement and pipeline for the consultants.

kexperience.co.uk
​onepouch.com

Advert Eyes
Accuracy and Anonymity, “A² standard”.

Strategy  |  Approach  |  Structure

Advert Eyes is a DOoH software, which was developed by SmartAds.tv. They produce consumer led data that is based on accuracy and anonymity, “A² standard”. Their recognition software currently lead’s the market with the highest level of unobtrusive and accurate results.

Spending the last 12 months focused on developing the software for Advert eyes, other areas of the business needed attention. Entering year three for the start up business, fresh ideas were required to identify growth markets and brand identity.

The product was growing with such pace and accuracy that the internal business needs had to be decided.

Initially the tasks were centered around the current business operations process. A number of one on one interactions took place with senior partners to discover the complexity of integration of new structures within the company. We developed a roadmap, to cover 3 months worth of product growth through digital communications.

This is a new area of business for Smart Ads to engage with. They now understand the importance of your online presence and have a structure in place to grow theirs.

smartads.tv

dwyl.io
'do what you love'

Strategy  |  Structure  |  Campaign

Working with dwyl.io (pron. dwill​) took us through a process of understanding what it takes to become a stand out web agency in a more commonly saturated market. 
 
They work with open source practices and their projects are ethics driven. ‘a community passionate about using technology to solve real problems’

Embarking on a growth spurt, dwyl wanted to identify new markets and create an internal digital structure to develop an online presence. Being ambassadors of their industry, they needed to establish techniques to develop a social and digitial media content strategy, in order to showcase their skills, ideas and depth in knowledge.

An abundance of ideas meant they had not refined or decided on a method of approach.

Initial work revolved around the aims of the business, looking at the current approach to social engagement. Working with the key stakeholders to gather this information, we collaborated on an approach that redefined their social and digital content structure. We focused on internal engagements and then addressed our external approach.

dwyl now have a definitive content strategy, with direction and purpose, these skills can now be replicated across the business.

dwyl.io